Recall the two main purposes of cover letter, that is:
- Trigger reader’s curiosity or enthusiasm to read more candidates’ qualities and experiences; which is basically to read our resume with more care and attention.
- Keep such in reader’s mind longer. We may (and I have seen lots of candidates doing so) restate the key words in cover letter (copy from resume and paste the key words to cover letter). Will it help? To some extent, it may; however, again we just talk about us.
Then, how to stand on employers’ feet? How to assure prospective employers we’re precisely the right candidate for position and able to contribute (not solely a ‘contribution’ word/promise that we put on resume or cover letter)?
The answer is How to Create a Link on what employers want from us and what we’ve been through.
What employers want from us can be obtained from job descriptions, responsibilities or work requirements published on internet, newspapers and other sources. If we’re the right candidates, we then should be able to rightly connect such advertised responsibilities to our experiences or, even better, our past accomplishments. Otherwise, we should not expect readers will automatically come up with such link ….. for us.
Let’s take one example of one graduate candidate: “Familiarity with AutoCAD, which is required capability for the position with GIS exposure.”
One job requirement is to work with GIS; and the candidate knows very well that it requires skills in AutoCAD software, in which he possesses.
Let’s take another example of more-experienced candidate: “Standardized specific codes and valuation process resulting in increase in accuracy and two hours reduction of monthly tax obligation calculation; one required expertise in line with your tax compliance process responsibility.”
Here the candidate applies his one accomplishment (instead of responsibility) into the link – we’ll later talk about responsibility vs. accomplishment in separate subject.
Well… we put ourselves in employers’ perspectives (we seem standing on their behalf) and at the same time we boost ourselves by creating self-explanatory link. Quite simple, right? It is indeed.
Where to best include the links in cover letter? We may have the second paragraph modified in such a way to include two-three links in bullet format. We need to be aware of that we may not simply jump to the bullet-format links; we should create one sentence (last sentence of the first paragraph or first sentence of the second paragraph) as an introduction of how you want readers to perceive the links; otherwise, readers may get lost.
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